What is SEO?
SEO is about optimising your website back-end (structure and links) and front-end (content) in such a way that Google and other search engines will present your website, words and content as relevant search results to what their users are looking for. This includes understanding your prospective customers and how they use the web.
To get immediate search engine visibility for desirable keywords, both paid search and organic search is the best approach for your business website. We start by conducting a SEO research, to gather a list of popular keywords that will apply for your business.
Positive Google Ranking depends on several factors, this includes having relevant content: keywords and a user-friendly at website, as well as reputable incoming links, citations, reviews (on Google My Business) and social engagement (on social media platforms). We can help you apply these relevant factors and build your SEO reputation and increase your rankings.
Why consider Google Ads?
Google Ads is a pay-per click service to get in front of customers when they are searching for businesses or services like yours on Google Search and Maps. Google ads are charged only when there are clicks to your website or calls to your business. Your ad can appear on Google and associated partner platforms when someone is looking for specific products or services that your business offers. It is important to keep reviewing the ad performance and optimising the campaigns so that you are not paying for irrelevant clicks and that we can improve the performance of the actual campaigns.
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