Taranaki Radiology

Taranaki Radiology was impressed by simplicity of branding and communications of another client and was referred to us. They were after a strong brand recognition and better way to showcase their team, services with good mix of visuals and words. Website was redesigned to communicate a stronger brand and service experience to serve the community.


We reviewed comparative websites and to picked out good design and content elements, then recommended getting new photography of the team of each radiology services to show the warmth and care that they embody. Prior to the photo shoot, we worked on an image asset plan and discussed with the visual approach.  Photographer Mark Dwyer of Lava Media was engaged by the client to undertake both photography and short video clips. We wanted visual to communicate the warm spirit of the radiology and support team, as well as ‘demystify’ what goes behind the scenes in each imaging services offered at the various family-friendly locations. Linda and Lesley the operations and accounts manager took the ”Get Digital Marketing Training Program’ conducted by Rosalina on a forthnightly basis. These modularised workshops  help them plan for what was needed for the Website redesign. It covered Content, Social Media, and Video Marketing Planning and skills development. In the process, we assisted their learning,  updated content and language used to address patients’ and referrers’ common concerns.
The end result was a collaborative redesign of the website with more user-friendly experience for web visitors.

Brand Archetype:
Care giver. Service | Sage. Sharing Knowledge

Key message:
Patients have a choice and are encourage to choose radiology expert service care for their scanning needs.

The tone of voice:
Experts that care.

Colour Palette

We design responsive websites that look great on Tablet and Mobile devices