Plus Coaching

Tracy Abel was looking to refresh her online marketing and brand communications and gain digital skills and confidence to promote her professional coaching services.


Tracy had two existing website prior which were prepared with copy writing which did not truly reflect her unique approach as a leadership and personal development coach. We support her transformation by reviewing the 9 point homepage essentials checklist. This the process, we worked to clarify her value promise statement, communicate her professional coaching brand story, optimised blog topics and content, and prepared a video to introduce her coaching approach and the tools that she uses to assist her clients to uncover their leadership voice.

Brand Archetype:
Explorer. Freedom | Safe space to explore personal and leadership development

Key message:
Unleash your potential with a safe space through coaching with Tracey Abel.

The tone of voice:
Opportunity to discover one’s goals and dreams through professional coaching.

Color Palette

Optimised for best view in multiple devices