LogTag Health

LogTag designs and manufactures temperature monitoring devices for cold chain storage, food, and medical monitoring needs.

LogTag needed a separate website to specifically target the healthcare and pharmaceutical sector to US markets with the key objective to position their offering as solutions-focused — preventing loss and lowering the risk of product wastage due to preventable temperature fluctuations in both fixed and transit situations with the use of monitoring kits.

The key purpose of this web build and design was to position and market Logtag as one of the leaders in the supply of temperature and humidity monitoring devices, complemented with cloud network with alerts systems to support its usage. The challenge they had as with their existing company’s website was that their and content were largely product and feature-focused. For the new logtaghealth.com website, we focused on branding and communications.

 What we did for the website design:

We researched comparative brands and service providers offering similar temperature monitoring and then copy write content for website with their value promise-“To protect people and brands”. Working with the client and checking in on a weekly basis, we refined the design and web development with their feedback. The end result is a website that stands out and tie into the existing parent company’s website with consistent fonts, layout for product range and product page.

Brand Archetype:
The hero/ Solve major problems by providing solutions.

Key Message:
Protecting the people and brands in the healthcare industry with Logtag’s temperature monitoring solutions.

Tone of Voice:
Reliable ally to help protect healthcare assets.

Colour Palette

Optimised for best view in multiple devices