What is a Customer Value Ladder and Why You Need One
What is a Customer Value Ladder and Why You Need One When working on online marketing strategies, have you come across the term “Customer Value Ladder” as an online engagement and buying journey? If you are not familiar with the term yet and are just starting out to...
Do you have a brand archetype and brand story?
Building a relationship with your customers can ensure a long and healthy relationship. By defining what your brand stands for (your brand archetype) and it’s brand personality, you can build stronger brand affinity with your tribe of customers and key partners to...
Domain Names Explained
Domain Names Explained Your web address is your domain name. It is your web identity and it plays an important role in establishing your online presence. If you are starting to build your business and are currently in the process of getting a domain name, you may use...